Even in the more dated clients, we found they were generally well supported: To see what would happen when we included emoji in our email subject lines, we tested a variety in several email clients, old and new. And, all these email clients don’t render email the same way (wouldn’t that be a dream!)īecause we can’t force all the email clients to play nice and render our emails the same way, it’s important to know that your emoji may look different in the different clients. So how do you know which email clients are particularly problematic for emoji? Email client support for emojiĪs marketers, we have to keep in mind that there are many different email clients out there like Outlook, Gmail, Apple Mail, Thunderbird, etc. If this happens, subscribers may see this ▢ or just the word ‘emoji’ instead of your intended icon. 🤩įrom 💀 to the open-inducing ⛄, there are heaps of emoji to choose from, but not all of them show up properly on different mobile devices and email clients. Using emojis can help your subject lines fit on mobile devices.This affords other businesses the chance to set themselves apart from the competition. Only 2% of company emails sent to private clients use emojis in their subject lines.Emojis in subject lines can lead to higher response rates than traditional email, meaning you could be missing an opportunity to engage your readers if you don’t use emojis.There are even more reasons to use emojis in your subject lines: The effect emojis have on engagement and the resulting benefit is undeniable.įifty-six percent of brands using emoji in their email subject lines had a higher unique open rate, according to a report by Experian.īut wait. In fact, unengaged subscribers can lead to more emails being filtered into spam. And engagement is everything in email marketing. There’s even an entire day dedicated to the love of emoji with World Emoji Day.īy using emojis in place of words, or to complement words, marketers have unlocked a new way to engage and connect with their recipients. Marketers are increasingly embracing emojis, especially since they’re an easy and expressive way to stand out to subscribers. Inboxes are crowded places with limited real estate.

Thumbs up emoji on outlook